Hometown Sports Gear, a family-owned business opening in Gardner, Kansas in spring 2025, aims to offer local families personalized sports equipment and expert advice for student athletes.
I had the pleasure of collaborating with two friends on this project: Fiona Dougan & Zoe Replinger.
Hometown
Sports Gear
VISUAL DIRECTION
LOGO DESIGN
BRAND GUIDELINES
BRAND ARCHITECTURE
The Ask
The client wanted to develop a brand that focused on fostering community around sport. Nothing overly competitive as to emphasize values like the joy of movement and a sense of duty to the greater good.
In our initial meeting, the client emphasized the importance of visualizing 3 key words: joy, movement, & community.
Essence, Mission, Values, Experience
Brand Architecture
On to the visuals!
After the client approved the brand architecture, we used that foundational understanding of Hometown Sports Gear to guide our design decisions.
Initial Visual Research & Moodboard
Step 1
Logo Ideation and Development
Step 2
The client finalized the visual direction and logo design with some revisions to apply moving forward in the branding process.
Client Approved!
Finalized logo suite, type kit, color palette, etc…
Brand Guidelines
OOH, Merchandise, and Social Media Templates
Creative Deliverables
