Unwynd is a mobile spa and lifestyle brand that brings sauna and cold plunge camps to the base of Colorado’s mountains, offering skiers and snowboarders a place to relax and recharge after a day on the slopes.
Unwynd
VISUAL DIRECTION
LOGO DESIGN
BRAND GUIDELINES
CREATIVE DELIVERABLES
The Ask
The client aimed to build a brand that felt like a lifestyle– one people would proudly represent. While her services catered to an older crowd, her location and social media focus attracted young professionals, raising the question: stick with a traditional spa look or try something new?
She ultimately requested I begin by presenting two design options, each inspired by a specific phrase she coined.
“A Relaxing, Nordic Spa Experience”
Option 1
“A Country Club Run by 20 Year-olds”
Option 2
The client had a few edits. She wanted to adjust the typefaces and slightly revise the Yeti.
She Chose Option 2!
Next Steps
Compiling Brand Standards & Developing Asset Libraries
Merchandise and OOH
Creative Deliverables
