MenoRenew is an all natural pre-menopausal supplement made for women, by women.

MenoRenew

VISUAL DIRECTION

LOGO DESIGN

BRAND GUIDELINES

SOCIAL TEMPLATES

The Ask

Since the supplement was being marketed towards affluent women in their mid-to-late 40s, it was crucial to position the product as high-end. This presented a challenge of balancing organic design elements with minimalist elegance to achieve the right tone.

The client had 3 priorities she wanted to visualize in the branding: female empowerment, elegance, and the all natural ingredients.

Logo Design and Visual Direction (3)

Round One

She Chose Direction 2!

The client liked the logo in Direction 2, but felt the negative space in the ‘M’ could be better utilized to reflect the brand’s female audience or highlight the product’s natural benefits.

Logo Revisions (3)

Round Two