MMGY Global is an international advertising agency specializing in the travel and tourism industry.
I had the pleasure of collaborating with Brooke Burge, Chris Luckey, Fiona Dougan & Anna P. on this project.
MMGY Global
VISUAL DIRECTION
CREATIVE ASSETS
BRAND GUIDELINES
SOCIAL DESIGN
The Ask
From October 2021 to April 2024, I worked as an Associate Art Director at MMGY Global. During my time there, the company underwent a major merger, leading to new design requirements. As a result, I helped lead a team of designers responsible for creating a new internal brand for the agency.
The internal branding aimed to visualize a new understanding of travel– that it is a connecting force between people and businesses.
Brand Direction and Type Treatments
Visual Direction
Video Assets
Brand Anthem Video
Social Templates, Web and Print
Creative Deliverables
